What began in 1996 as a university project into the anatomy of hyper-textual web search for Stanford students Sergey Brin and Larry Page, is now Google, the globe’s most recognised brand for internet search, advertising technology and cloud computing. Google’s philosophy remains true, offering the “best possible user experience” with a plethora of thriving businesses including Google Earth, Energy and Buzz, Android, AdWords, and YouTube. Having announced the acquisition of Motora Mobility and the launch of social network site Google+, the heavyweight leads the way in bold, cutting-edge business strategy. Such has been the extent of the company’s success over recent years, this is Google’s third entry in the World Finance 100.