A returning figure to the World Finance 100, Google has continued to inspire and lead the way in terms of communications and business management over the last twelve months. Offering information at the click of a button, the firm has moved into a variety of different vertical markets by utilising an exceptionally well-run R&D department which has been widely accredited with a vision and insight that keeps the company at the forefront of the market. Although certain products do not take off as well as expected (such as Wave), Google’s innovation in a competitive market has led to exponential growth rates.