The President and CEO of Wal-Mart made swift strides to the top. Joining the company in 1995 in the logistics division Duke’s talents were recognised early in his ability to form long and lasting relationships with partners, and he has since made the best of the inherited set up at Wal-Mart. His 23 years of experience have allowed him to perfect his strategies, and seen him become one of the most recognisable faces in business today. At a time when large scale retailers could not afford to be complacent, he identified holes within the market, telling shareholders that “this is our time”.