Toyota

It’s difficult to think of a time when the auto industry wasn’t in a period of turbulence. Over recent years, a number of the bigger players in the industry have suffered through losses and scandals, while a number of new, innovative players have broken into that space. Toyota, however, has not only maintained its traditional market share, but created new and outstanding options across different market segments and geographies. The company has reinvented itself in different sectors, pushing the bounda- ries of design and efficiency in response to consumer demand. A global player, the Toyota brand is known far and wide for its commitment to design excellence and safety.