Not many leading technology firms have emerged from Hungary, but navigation firm NNG is certainly bucking the trend. The Budapest-based company provides advanced and customisable GPS navigation solutions primarily to the auto industry, offering on-board, 3D navigation applications that incorporate connected features and a universal, online update portal. The core technology is based on the standard-setting iGO Navigation Engine, comprising innovative navigation software, fluid user interfaces, and related content and services to device manufacturers, auto makers, network operators, professional transport specialists and individual users globally. NNG continues to develop global markets for navigation solutions through Europe, Asia and the US. (David Wiernik represents NNG as it is inducted into the World Finance 100 list for 2012)