Kia Motors’ humble beginning as a manufacturer of bicycle parts in South Korea in 1944 are a testament to an ever-evolving and flexible company. From parts to whole bikes, by 1957 Kia was making motorcycles, then trucks, and affordable and reliable cars since 1974. Today it is part of the Hyundai Kia Automotive Group, the fourth-largest automaker in the world. The company has thrived because of its ability to adapt to local markets by developing models to fit the needs of local consumers. Kia’s cost-benefit approach to making cars has firmly guaranteed its place in the global market.