The most successful company in history: In 15 years Apple has emerged from near bankruptcy to become the most desirable brand in the world, with the unique ability to move consumers with every new release. The iPhone 5 sold over five million units within three days, cementing Apple’s position at the top. For the past decade the company has been at the forefront of innovation, challenging the way people interact with technology with cutting-edge design and user-friendly systems. In 2011 the company’s net revenue was over $108bn, more than the GDP of 105 nations combined, according to the World Bank.