Google has become the world’s most recognisable online search engine brand, with the mission statement: “Organise the world’s information and make it universally accessible and useful.” Started by PhD students at Stanford University – Larry Page and Sergey Brin – Google was a research project into search engine rankings. The firm runs a number of successful businesses and technologies such as AdWords, YouTube, Android, Chrome, Earth, Gmail, Energy, Google+, News, Translate and Books. In 2012, Google acquired Motorola Mobility and released its second generation of Chromebooks using its Chrome OS. This year sees Google’s fourth appearance in the World Finance 100.