The German automotive group does not think small, considering the international expansion strategy that brought Bentley, Bugatti, Lamborghini, Porsche, Audi, Skoda and SEAT to its roster of brands. From its humble VW Beetle beginnings in 1937, Volkswagen’s wide-ranging product and segment coverage has become one of the most successful automotive multi-brands in the business. The company strategises by delivering a robust financial structure largely through products that show innovation, dependability and lasting value.