Operating from San Francisco, this design and implementation technology firm has created a global network of business strategies, accumulating in a reported revenue for 2009 of $36.1bn. In June the firm joined the Dow Jones Industrial Average, replacing General Motors which had filed for Chapter 11 bankruptcy. Cisco’s portfolio offers products to a wide range of needs – from small business infrastructures to large corporation’s security needs. It is also noted for its work with government and educational organisations. The firm’s ability to change its business model in the face of worldwide financial turmoil in 2009 highlights the strength behind the brand.