Natura Cosméticos

A continuing recession and political crisis in Brazil have led a number of the nation’s key manufacturers to invest abroad. While Natura Cosméticos is no exception – with 42 percent of its revenue generated overseas – the company’s work on the domestic front is certainly noteworthy. In keeping with the cosmetics giant’s tagline ‘well being, being well’, Natura Cosméticos has been lauded as a leader in sustainability. A founding member of the Union for Bioethical Trade, the company’s latest humanitarian endeavour focuses on the sustainability of the Amazon rainforest, replacing the region’s key exports – wood, plant soy and cattle – with a range of sustainable alternatives.